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Users will soon have a fresh option that permits them to lessen the volume of AI-created content appearing in their streams. This step comes as the platform disclosed that it currently hosts in excess of 1 billion AI-generated clips.

Trial and Implementation

The new functionality is undergoing trials over the coming weeks before a widespread rollout. This advancement coincides with a rise in AI content, driven by new video-generation tools.

AI Proliferation Online

It has been noted that almost 10% of the quickest rising content creators on a popular video site exclusively feature AI-generated videos. A significant portion of this output is deemed “AI slop”, a phrase for poor-quality, factory-style content that is often nonsensical or bizarre.

Our research shows that many people appreciate content produced via AI tools, ranging from digital art to science explainers, and we aim to provide users the option to increase or decrease of that, based on their own likes,” commented a company executive.

Scale of AI Content

The platform disclosed that there are now 1.3 billion videos on its network tagged as made with AI. Collectively, more than 100 mn pieces of content are submitted to the service each day, making AI-generated material a relatively small percentage of its total content library.

Customizing Your Feed

Users will be able to reduce or increase the level of AI content they see by using the topic control option in the platform and choosing “AI-generated content”. Other topics that can already be adjusted under the setting encompass current affairs, clothing, beauty, and movement.

Content Labeling and Policies

TikTok’s guidelines mandate users to label lifelike AI-generated content, and it prohibits malicious AI impersonations of well-known individuals or emergencies. Any realistic artificial content that is unmarked can be deleted under its user guidelines.

In addition, the service will henceforth add an “AI-made” tag to content created with its proprietary AI systems, or flagged by an collaborative effort for spotting content made by AI. This action is intended to stop users from seeking to circumvent the tagging system.

AI Literacy Programs

TikTok is furthermore establishing a two million dollar AI literacy fund for professionals and organizations to create informative material about using AI responsibly. This program will assist educational bodies specializing in training coding and technology.

Platform Protection

The platform has defended its safety measures, amid debate over plans to lay off numerous safety staff in the UK. The company is planning to cut 439 jobs in its content moderation division in London, with worker representatives and online safety experts expressing worry that humans are being replaced by automated systems.

A senior executive clarified that people-led review would continue to be important, but automated tools can shield workers by removing the most distressing content before it is viewed by people. The platform stated a notable drop in explicit and harmful content reviewed by safety staff over the last 12 months due to the use of its machine learning processes.

“We think that it’s essential to integrate humans and technology to keep the platform safe,” the official commented. “We’ll have people as part of that process, but we further consider it’s extremely critical to reduce exposure to harmful content as swiftly, which is where a extensive automated help is making a difference work at speed.”